Remove A/B Testing Remove Conversion Remove Pharmaceuticals
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How AI Marketing Agencies Measure Campaign Success: A 2025 Guide to Performance Metrics That Drive Growth

Single Grain

Instead of relying on single-touch attribution or basic conversion tracking, they implement multi-layered measurement systems that capture the full customer journey complexity. Predictive Analytics and Real-Time Optimization One of the most compelling examples of AI measurement in action comes from the pharmaceutical industry.

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Everything You Need to Know About Programmatic In-Housing

Basis

Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. Bite off only what you can chew.