A/B Testing Audience Pharmaceuticals 
Single Grain
AUGUST 4, 2025
Rather than waiting for monthly reports, these systems provide continuous feedback loops that inform budget allocation, creative testing, and audience targeting decisions. Predictive Analytics and Real-Time Optimization One of the most compelling examples of AI measurement in action comes from the pharmaceutical industry.
Basis
JUNE 10, 2022
Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. Quickly validating hypotheses through on-the-fly multi-variate A/B testing. Monitoring for brand safety.
Basis
AUGUST 17, 2023
Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. The hybrid option alleviates that pressure and empowers brands to take whatever baby steps they want.
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