Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?
Basis
APRIL 11, 2023
In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. Taking a climate-friendly approach that decreases the carbon footprint of digital campaigns can prove to be a smart business decision that leads to cost savings and improved performance outcomes. back in 2016.
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