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Big Bets Coming out of CES 2025: Biddable CTV, Data-Driven Curation & the End of ‘Ad Tax’ Nonsense

OpenX

During the 2025 Las Vegas Consumer Electronics Show (CES), Matt Sattel , Chief Revenue Officer at OpenX joined Nicole Pruess from Marketecture Media and guest host of The Advertising Forum. Watch their conversation above or via this link , and read on to understand how were solving for our partners biggest pain points in 2025 and beyond.

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In CTV’s New Era, Curation Gets Smarter: PubMatic & IRIS.TV Expand What’s Possible

PubMatic

As the 2025 upfronts come to a close, advertisers are facing more than just shifting budgets. Now, were taking it further with deeper data, broader activation, and smarter tools for all sides of the ecosystem. These curated deals are not only scalable and transparent; they deliver results.