2010 Fill rate Mobile Ads 
Monetize More
AUGUST 10, 2022
Ad mediation has been around since 2010, but publishers are now discovering the potential of these platforms since some can perform up to 20% better than a single ad network. Ad mediation provides publishers with more revenue generation scope & complete control over how, when, & who gets their ad inventory.
VideoWeek
JANUARY 17, 2025
The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fill rates, using its platform to show publishers which data signals are most highly valued by advertisers. The agreement is expected to boost T-Mobiles ads business by giving it a foothold in the DOOH market.
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