Digiday

JUNE 8, 2022

With pushback from regulators on third-party cookies and other tracking technology, an entire ID tech and standardization industry has emerged. These publisher first-party IDs can be matched with advertiser-created first-party IDs to find ad placement matches within DSPs or other shared tools.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Impressions 69

YieldBird

JANUARY 20, 2022

After Cookies – Preparation status. The situation on the Publishing market. However, in mid-2021, Google announced a change in both its timetable and its current shape, which meant that cookies would remain until the second half of 2023. The situation on the Publishing market. Groups and cohorts. Identifiers.

Cookies 52

Cookies Header Bidding First-Party Cookies Advertising 52

Adtelligent

JULY 1, 2020

They came up with a solution like a user identifier for advertising that relies on first-party data. And, first-party cookies remain the fundamental assets. Moreover, according to eMarketer, spending on identity solutions among US marketers will grow from $900 million in 2018 to $2.6 billion in 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Monetize More

FEBRUARY 7, 2023

Distributed ID Systems Google’s Privacy Sandbox First party data Publisher Provided Identifiers (PPIDs) Contextual advertising User Identity Graphs Private ID Matching Fingerprinting Zero Party Data PubGuru Header Bidding 1. Pubguru Header Bidding utilizes the biggest ID systems in-market.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

First party data. Zero Party Data. PubGuru Header Bidding. First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Pubguru Header Bidding utilizes the biggest ID systems in-market. Fingerprinting.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52