Communications Control Group Display Advertising 
Single Grain
JUNE 16, 2025
The Server-Side Tracking Revolution Server-side tracking is the answer to replace browser-based data collection with direct, server-to-server communication. After comparing exposed and control groups, marketers can isolate the true impact of retargeting campaigns without relying on individual user tracking.
Single Grain
APRIL 27, 2025
Clear value proposition : Communicate benefits clearly above the fold. Pathmatics : Gain insights into competitors’ display advertising strategies and spend. Here are other privacy best practices to implement: Transparent data policies : Communicate how customer data will be used. e-commerce: 4- 5x, SaaS: 3- 4x).
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