Ad Server Finance Header Bidding 
PubMatic
NOVEMBER 1, 2024
Reassess your supply to match top-performing advertiser verticals like Shopping, Style & Fashion, Technology , Finance , and Travel. Buyers want all the info on your programming, so include content genre and show title in your bid requests. Explore partnerships like MAX to boost your mobile app revenue.
Paleo AdTech
AUGUST 7, 2024
At its peak during the dot-com boom, CMGI was a massive holding company with a roster of storied internet brands: Lycos (search engine), GeoCities (web hosting), Planet Direct (portals), FlyCast (ad network), AdKnowledge (ad server), etc. By 1998, DoubleClick had gone public and CMGI wanted to get into the ad serving game.
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