SPO Program Planning in the Programmatic CTV World: Why You Should Start Now
InMobi
APRIL 12, 2021
Screens: Even within one viewing option, the screen itself will differ. This means that advertisers may need creative that works with a wide variety of screens in order to ensure ads are rendered properly and look good. As connected TV (CTV) viewership rises, so does programmatic CTV media buying. This means that reselling is common.
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