Adweek
OCTOBER 31, 2024
New Jersey's biggest newspaper, The Star-Ledger, said Wednesday that it will stop publishing its print edition in February amid rising costs and slumping demand for print. (NY Post) The shuttering of The Star-Ledger's printing plant will cause its sister publication, The Jersey Journal--a Jersey City-based newspaper with a storied, 157-year history--to cease publication altogether.
Martech
OCTOBER 30, 2024
Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference
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Adweek
OCTOBER 29, 2024
Looks like Fox News' Bret Baier will be trick-or-treating in Pennsylvania this Halloween. TVNewser can exclusively reveal that the Special Report anchor is broadcasting live from a Philadelphia suburb on Oct. 31 at 6 p.m. ET. And he's taking show on the road the next night as well, heading to a suburb of Detroit, Michigan.
AdExchanger
OCTOBER 28, 2024
Forrester is ranking vendors for the breadth of their capabilities over those with point solutions. And the “jacks of all trades” are in the lead. The post Smartly And Flashtalking Lead The Pack In Forrester’s 2024 Creative Ad Tech Wave appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Seth Godin
OCTOBER 29, 2024
You are someone’s ancestor. Most immediately, you are the ancestor of the you of tomorrow. That’s why we don’t spend every penny in our bank account, why we put leftovers in the fridge, why we earn a degree–it’s a gift to the you of tomorrow. Each of us have a way of thinking about our ancestorhood. The circle of now is how far into the future you’re hoping to make an impact.
Exchange Wire
OCTOBER 30, 2024
News in brief: Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase Microsoft Accuses Google In the latest of battles among big tech, Microsoft has accused Google of running ‘shadow campaigns’ [.] The post Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 28, 2024
Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have now lost their edge. Let’s take a look at which artificial intelligence trends have fallen behind and why they’re no longer delivering the results you need. 6 AI trends in marketing you need to let go of 1.
AdExchanger
OCTOBER 29, 2024
Reddit is soaring on better-than-expected revenue growth. The company reported just over $348 million in Q3 revenue, up 68% YOY, which blew away estimates, while ad revenue for the quarter was $315.1 million, a 56% YOY increase. Reddit’s stock price was up over 20% in after-hours trading. COO Jen Wong credited an increase in delivered […] The post Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base appeared first on AdExchanger.
More About Advertising
OCTOBER 27, 2024
French-Italian agency 777 is a joint venture between Armando Testa and Herezie, named to mark the number of kilometres between Paris and Turin. Established earlier this year with Fiat’s Lancia and Spoticar (its second-hand vehicles platform) as founding clients, the agency is now launching a campaign for a special edition Fiat 500, designed with Giorgio … The post Fiat and Armani join forces for ‘Don’t drive it.
Exchange Wire
OCTOBER 29, 2024
News in brief: YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot; Microsoft Expected to Report Slowest Quarterly Revenue Growth in a Year YouTube Expands Shopping Affiliate Programme to India Expanding the reach of its existing [.] The post YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot appeared first on ExchangeWire.com.
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Adweek
OCTOBER 29, 2024
With a week to go until Election Day, emotions are running high on both sides of the aisle. And on Monday night, those emotions boiled over into public view on CNN's NewsNight with Abby Phillip when conservative commentator Ryan Girdusky made a bigoted remark to fellow panelist, Mehdi Hasan. Phillip immediately took point on lowering.
Martech
OCTOBER 25, 2024
GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more than just adding another tool to the martech stack. Shifting from pilot projects to widespread implementation demands a strategic approach.
AdExchanger
OCTOBER 27, 2024
The regular drip of reports by watchdogs like Adalytics is normally followed by widespread – more or less genuine – outrage. This pattern reveals two facts about the digital advertising industry. One: The road to (real) accountability is still long and winding. Two: The way most of the industry is tackling the topic of transparency […] The post Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges appeared first on AdExchanger.
Seth Godin
OCTOBER 30, 2024
Periods were an extraordinary invention. It took thousands of years of writing before we settled on this simple convention. The most direct way to improve your writing is to make your sentences shorter. I was reading a magazine article yesterday and was rapidly losing interest. The topic appealed to me, but I couldn’t keep reading. Then I noticed that halfway through the first column, I was still on the same sentence.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
OCTOBER 28, 2024
FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers, including First-id. The move is part of a wider initiative to facilitate the integration of IDs from multiple providers, offering [.] The post FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id appeared first on ExchangeWire.com.
Adweek
OCTOBER 29, 2024
Netflix has found its new second-in-command for advertising. Today, the company named Nicolle Pangis as its vp of advertising, with the executive overseeing the U.S. and Canada. Pangis will report to Amy Reinhard, president of advertising. "I am so excited Nicolle is joining Netflix," Reinhard said in a statement. "She has a great reputation within.
Martech
OCTOBER 29, 2024
Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. Here are 12 ways your marketing team can use a CDP. 1. A centralized hub for data and reporting The first and most obvious way to use a CDP is as your centralized hub for data and reporting.
AdExchanger
OCTOBER 29, 2024
Just in time for holiday shopping, AdExchanger Talks is taking a dive into the world of ecommerce. Mike Ryan is the head of ecommerce insights at search and commerce consultancy Smarter Ecommerce, which also goes by “Smec.” It’s a 17-year-old company, Ryan says, and a less strange-sounding nickname in its native Austrian. These days, its […] The post Talking Shop With Mike Ryan, The PMax Whisperer appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
OCTOBER 27, 2024
Someone I’ve worked with over the years happened to be driving down my street. I called out and said hello… They ignored me. So I repeated myself. “Oh,” they said, recognizing me. “It’s you.” We’re more likely to see, hear and care if the person over there is actually a person. A person we know, or admire, or recognize.
illumin
OCTOBER 31, 2024
The spookiest season is upon us and with Halloween comes some of the most playful ad campaigns of the year. Halloween 2024 brought an incredible ad lineup from some of the biggest brands. While All Hallows Eve might not be top of mind when you think of holiday ads, it should be. Halloween is growing in popularity and is the second-biggest retail holiday behind Christmas.
Adweek
OCTOBER 30, 2024
Some say traditional media is dying, but legacy brands are finding ways to innovate and endure in an ever-shifting landscape. Leaders from Time, Essence, and Eater convened at ADWEEK's Mediaweek in New York on Tuesday (Oct. 30) to share the strategies that are helping them grow, retain relevance, and reach new audiences. From reinventing print.
Martech
OCTOBER 29, 2024
It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. This last part is making it hard for brands to be heard during the critical holiday shopping season. This is especially true in swing states where CPM has risen significantly. This year, many national brands anticipated this and diverted some of their budgets away from competitive swing states, according to CTV and programmatic adtech company Keynes Digital.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
OCTOBER 29, 2024
The curation craze has taken over open-web auctions – and now it’s coming for programmatic direct deals. Curation is a “great way” to shift net new ad dollars away from the walled gardens and toward open web publishers, said Heather Carver, CRO at Freestar, an ad network representing more than 500 publishers, most of which can’t […] The post Freestar Is Taking The ‘Baby Carrot’ Approach To Curation appeared first on AdExchanger.
Seth Godin
OCTOBER 24, 2024
Some problems are easy to solve, others are difficult, requiring a lot more labor, willpower, resources and coordination. Some problems have simple solutions, while others are complex in what it takes to move forward. The trivial problems are fun. They’re simple to solve and don’t require much effort. Yes, please, go solve them. We’re tempted to focus on the problems that are complicated but apparently easy.
Ad Tech Daily
OCTOBER 25, 2024
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising PALO ALTO, Calif. — AppLovin (NASDAQ: APP), a leading marketing platform, today released Consumer Mobile Trends 2024, a new report explaining how consumer mobile apps and direct-to-consumer (DTC) brands can leverage mobile in-app advertising to deliver new growth and […] The post AppLovin Finds Customers Acquired
Adweek
OCTOBER 30, 2024
According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK's Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency VaynerMedia, spoke with Jenny Rooney, Adweek's chief brand and community officer. Vaynerchuk said that creative content plays a crucial role in driving reach and providing consumer insights.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
OCTOBER 29, 2024
Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their field. Now in its fifth year, MAICON attracted over 1,100 people interested in AI’s rapid progress and potential. Industry experts like Paul Roetzer, Adam Brotman and Andy Sack shared insights and the unveiling of OpenAI’s new model, “Strawberry,” added a sense of urgency to the event.
AdExchanger
OCTOBER 28, 2024
Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and that code is now Prebid.org, a standalone industry standards body producing widely adopted open-source tech. The story of how Prebid.org came to be – […] The post IAB Tech Lab Made Moves To Acquire Prebid In 2021 – And Prebid Said No appeared first on AdExchanger.
Seth Godin
OCTOBER 28, 2024
There is a significant difference between, “I promise,” and “I’ll do my best.” Promises are difficult to keep and ought to be offered with that in mind. Doing our best is assumed.
More About Advertising
OCTOBER 24, 2024
Even the most advanced military armour can’t protect you from the mental scars of combat. Leagas Delaney has taken this idea and run with it in a distinctly “2024” Poppy Day campaign. This main ad is running on ITV, Channel 4 and catch-up services, backed up by DOOH. At the same time, three online films … The post Royal British Legion takes mental health route for Poppy Day appeal first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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