Why Advertiser SKAdNetwork (SKAN) Adoption is Growing
InMobi
MARCH 20, 2023
When Apple launched its AppTrackingTransparency (ATT) framework, Apple’s SKAdNetwork (SKAN) became a familiar term and attribution framework for app performance advertisers. However, there was early hesitancy to this change as advertisers lost the ID-level deterministic targeting and measurement they had been so used to.
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