‘Shockvertising’ and its variants: thoughts on their rationale and ‘effectiveness’
Bhatnaturally
MAY 14, 2022
Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In that context, what has come to be known as ‘shockvertising‘ – the attempt to deliberately shock or even offend people into noticing (and discussing) an ad has come into vogue. It is certainly not a [.].
100 
Let's personalize your content