Single Grain

AUGUST 4, 2025

By comparing conversion rates between exposed and control groups, they can isolate the incremental impact of marketing activities from organic conversions that would have occurred anyway. Performance Outcomes: Conversion and Revenue Uplift The measurement sophistication translates directly into performance improvements.

Agency

Single Grain

SEPTEMBER 22, 2023

An example might be purchasing a pharmaceutical drug. Click-Through Rate (CTR) : This is the percentage of users who click on your website in the search results compared to the number of total users who view it. You may do a little bit of research, but because your problem is so pressing, you won’t take long.

Marketing

Single Grain

NOVEMBER 14, 2023

Those of you in the adult, tobacco, pharmaceutical , gaming and weaponry industries, as well as affiliate marketers , may find yourself shut out of popular platforms due to these regulations and therefore may simply need to find alternative advertising networks out of necessity. You can also place ads in Gmail at the top of the user’s inbox.

Ad network