MNTN

MARCH 19, 2024

Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more. Here’s a breakdown of the most common marketing metrics used: Goal: Increase Brand Awareness Impressions : The total number of times the ad was displayed.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Single Grain

JUNE 30, 2022

Build ad campaigns that drive maximum revenue by leveraging programmatic media buying that combines proprietary data activation and targeting strategies. AMP Agency specializes in: They analyze brand purchase data and pair it with their data in DMP (Data Management Platform) for maximum efficiency.

Agency 52

Agency Advertising Retargeting Conversion 52

Clearcode

APRIL 26, 2022

An advertiser is a brand or company (e.g. advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales. For any given advertising transaction, there are 2 key players — an advertiser and a publisher.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

MNTN

JANUARY 29, 2025

Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or rich media), while programmatic advertising is the automated method used to buy and place those ads. Define Clear Campaign Objectives Establish specific goals, whether it’s brand awareness, lead generation, or direct conversions.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52