4 Ways We’re Preparing for Changes in Data Privacy (& You Can Too)
PrograMetrix
APRIL 14, 2021
See also: Every Ad Agency Should Be Offering Programmatic in 2021. First-party data will likely become the best way to run retargeting -style digital ad campaigns going forward. Second-party data: Second-party data is first-party data bought from someone else—for example, through Lotame’s Private Data Exchange (PDX).
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