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Breaking down HostGator’s $919.2K ad spend: How the web-hosting provider is using strategically-crafted campaigns to stand out from their competitors.

Ad Beat

million in 2012. If you’re using the Google Ads Manager for programmatic advertising, you can opt for either of the following options: Programmatic Guaranteed: You and the buyer decide on the cost (and other general parameters) for an ad inventory that is booked (guaranteed) specifically for that buyer.