Relevant-Digital

APRIL 29, 2024

At the start of 2020, Google revealed plans to block third-party cookies in its Chrome browser within two years. However, in July 2022, the tech giant announced a delay in phasing out third-party cookies until 2024, pushing the timeline back by approximately a year.

Cookies 52

Cookies Advertising Marketing 52

illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

Advertising 59

Advertising Cookies Ad Tech GDPR 59

Digiday

APRIL 30, 2024

Counting on Google to furnish a rock-solid alternative to advertising sans third-party cookies is like betting on a roll of the dice, especially with the recent hiccup in its grand scheme. For them, it’s just business as usual, continuing their own preparations for advertising without relying on those cookies.

Cookies 68

Cookies Audience Advertising Media 68

Ad Monsters

MAY 3, 2024

With the death of cookies, the decline of MFA sites, and 96% of publishers depending on contextual targeting for their business, a paradigm switch is set to occur, placing more value, and power, to the publishers who create high-quality content. The video publishing industry is a strange enigma. However, this wasn’t always the case.

Audience 61

Audience Advertising Cookies Ad Space 61

Digiday

APRIL 29, 2024

Google’s decision to delay the third-party cookie crumble once again last week was no surprise to marketers. Doing so again, seven of whomst told Digiday, allows more time to potentially minimize the impact on advertisers. The proverbial can had already been kicked down the road a few times.

Cookies 78

Cookies Marketing Conversion Media 78

Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. In the past, though, they’ve steered clear of influencer marketing.

Pharmaceuticals 78

Pharmaceuticals Healthcare Advertising Marketing 78

Digiday

MAY 1, 2024

Pressure is still on to leave third-party cookies behind Google’s announcement last week that it was delaying the removal of third-party cookies from its Chrome browser – again – came as a shock to few, if any, publishers. This is a member-exclusive article from Digiday.

Cookies 51

Cookies Media Advertising 51