YieldBird

NOVEMBER 10, 2023

Yet, without a sound targeting framework, delivering excellent ad exposure, encompassing viewability, impressions, and clicks, becomes challenging. Despite industry concerns about third-party cookie tracking and ID solutions, this holiday season emphasizes the value of a targeting strategy grounded in first-party data.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

AdExchanger

NOVEMBER 21, 2023

I recently stumbled on a first edition of the classic AdExchanger comic. I have no idea how I came to possess this artifact of ad tech history, but there it was, blaring at me from a pile of old papers: “Gigantic First Issue!! AdExchanger: An All-Star Collection of the Greatest Advertising Stories Ever Told!”

Ad Tech 130

Ad Tech Click Through Rate Advertising Ad network 130

Ad Monsters

NOVEMBER 29, 2023

The cookie phase-out process is here, and word on the street is that Chrome will be obfuscating the IP address (the cookie of CTV) real soon. The IP Address Is the Cookie of CTV While CTV doesn’t operate on cookies, it does use IP addresses for audience targeting. This makes IP addresses the cookies of CTV.

Cookies 95

Cookies Click Through Rate Finance Audience 95

VideoWeek

NOVEMBER 17, 2023

Through its TV+ initiative, OpenX says it wants to fix these problems. Amazon to Let Users Make Purchases in Snapchat, Facebook and Instagram Amazon has new agreements with Snap and Meta to sell products through Snapchat, Facebook and Instagram. Capella can also monitor events through its Cambria Ad Break Control web UI.

Media 98

Media Cookies Affiliates Agency 98

Single Grain

NOVEMBER 28, 2023

From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126