Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023
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MARCH 2, 2023
A publisher frequently needs to use an SSP (Supply Side Platform) to make use of Real Time Bidding. With RTB, inventory that was previously deemed non-monetized or not worthy can be utilized by advertisers who bid based on the audience data. Brand protection: For an advertiser, protecting their brand is very important.
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