CPL Data Management Platform ROI 
MNTN
FEBRUARY 12, 2025
By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Cost Per Lead (CPL) The total campaign spend divided by the number of leads generated, helping assess cost efficiency.
MNTN
MARCH 19, 2024
Data Management Platform (DMP) A DMP is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history. hovering, expanding).
MNTN
JANUARY 29, 2025
Data Management Platform (DMP) A Data Management Platform (DMP) is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history. hovering, expanding).
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