AdExchanger

APRIL 16, 2024

Change is coming quickly in the digital advertising industry. With Google holding fast to its vow to phase out all third-party cookies by end of year, industry stakeholders are rethinking product road maps, business models and audience attribution tactics to prepare for advertising in a privacy-by-default internet.

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Cookies Audience Advertising Ad Tech 116

PubMatic

APRIL 17, 2024

We are seeing a new programmatic advertising ecosystem emerge in real time. Shifts like overall signal loss, particularly the deprecation of the third-party cookie, have prompted advertisers and publishers alike to find innovative ways to preserve revenue streams, reach the right audiences, and ultimately create superior user experiences.

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Header Bidding Cookies SEO Audience 89

illumin

APRIL 18, 2024

These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023. Consent in a cookieless world One of the many reasons third-party cookies are making a grand farewell is to protect user privacy. And so is consent. Consent puts the power of privacy in the user’s hands.

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Marketing Cookies Brand Awareness Ad Tech 111

Digiday

APRIL 14, 2024

Between Google’s phase-out of the third-party cookie and the saturation of advertisers in the digital landscape, performance marketers are grappling with changes in the space. It’s only getting harder to stand out in the digital marketplace.

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Marketing Cookies Media Advertising 88

Martech

APRIL 17, 2024

The problem that is the focus of this partnership is the reported low match rate between a business’s first-party data and the third-party data from advertising platforms like Google and Facebook. Marketers are not giving up on audience reach just because third-party cookies are set to be deprecated on Chrome. Why we care.

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Audience Cookies MarTech Marketing 107

Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. The digital ad ecosphere has met challenges due to snowballing privacy regulations and the deprecation of third-party cookies. Why we care.

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Advertising Retail Ad Inventory Media 119

Digiday

APRIL 14, 2024

However, the tech giant also announced new partnerships for its ecosystem with startups like Lytics and Pantheon, which will help marketers use generative AI to create personalized campaigns without third-party cookies. However, overall, Google’s keynote wasn’t all that focusing on advertising.

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Cookies Media Agency Marketing 61