AdExchanger

MARCH 27, 2024

Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party cookie actually stymied the development of digital advertising.

Cookies 101

Cookies Advertising CPM Ad Targeting 101

AdExchanger

MARCH 26, 2024

Third-party cookies are out, first-party data is in, and CDPs are racing to make first-party data work harder, better, faster, stronger. Because while first-party data is valuable, it’s not enough on its own to fulfill advertisers’ needs.

Cookies 108

Cookies Advertising 108

YieldBird

MARCH 27, 2024

Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic advertising landscape, specifically the move away from third-party cookies. The Importance of First-Party Data With less reliance on third-party cookies, first-party data is becoming crucial.

Cookies 52

Cookies Audience Header Bidding Impressions 52

Ad Monsters

MARCH 25, 2024

One such transformative move is Aditude’s recent acquisition of CPMStar , a key player in the gaming advertising space. LdJ: With the ad industry’s shift due to the demise of the third-party cookie, how crucial is direct sales to Aditude’s strategy? CPMStar emerged as an exciting prospect around late Q3 or early Q4.

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Digiday

MARCH 27, 2024

Some marketers are testing more retail media networks and betting on said networks as Google crumbles Chrome’s third-party cookie and first-party data becomes that much more valuable. The rapid growth of the retail media space has continued apace this year.

Retail 79

Retail Media Cookies Marketing 79

VideoWeek

MARCH 28, 2024

This in turn would result in a significant loss of advertising synergies, harming ProSieben’s core business, according to the board. The two say integrating iSpot’s data will help create better performance marketing solutions for advertisers, as well as attribution reporting for TV campaigns. S4 Capital Reports 4.5

Entertainment 52

Entertainment Media Ad Tech Agency 52