AdExchanger

APRIL 23, 2024

Publishers have heard it countless times: First-party data will be the key to winning ad budgets as third-party cookies disappear. But data science is complicated, and publisher sales teams need help not only gathering first-party data, but using that data to build audiences that are attractive to advertisers.

Cookies 102

Cookies Audience Advertising 102

VideoWeek

APRIL 23, 2024

But the report suggests the growth of podcast, CTV and social video spending is not just to do with the growing popularity of these channels, but their relative resilience to the impending removal of third-party cookies in Chrome, making them a safer investment for advertisers.

Cookies 59

Cookies Advertising Entertainment Retail 59

Ad Monsters

APRIL 23, 2024

They have developed the ability to strip out identifiers in real time , not only for cookies but also in apps. In many instances, buyers can now leverage this data for their campaigns if they want to target audiences within 24 hours of a debate or other political event or wish to exclude audiences exposed to a political advertisement.

Advertising 105

Advertising A/B Testing Conversion Audience 105

Martech

APRIL 23, 2024

Instead of relying on old systems like open-data exchanges to buy audience data, they are modernizing the way they build first-party data assets through the lens of user consent. Now, their teams can target specific audiences with custom product or service messages.

Marketing 68

Marketing Communications Audience Cookies 68