direct-data-ad-inventory 
MNTN
MARCH 19, 2024
Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Where a supply-side platform is a tool for publishers, a DSP is a piece of software that allows advertisers to access available advertising inventory. What is an Ad Exchange?
Martech
MARCH 19, 2024
Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. If these Search Ads 360 features are useful for you or your clients, then try to gain access to this closed beta.
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Automatad Inc.
MARCH 20, 2024
Five years ago, publishers earned money from ads just by showing it. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. Because advertisers want ad space with a high viewability rate !
Automatad Inc.
MARCH 20, 2024
Five years ago, publishers earned money from ads just by showing it. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. Because advertisers want ad space with a high viewability rate !
MNTN
MARCH 19, 2024
Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.
MNTN
MARCH 18, 2024
It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend.
Martech
MARCH 22, 2024
.” More recently, Digital Turbine has developed a brand- and agency-facing business to support a whole range of ad campaigns and not just the install-app campaigns that had been its bread and butter. This is based on the premise of limiting SDK access to data; it’s more privacy-centric for the user.
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