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Tue.May 07, 2024

cookies-audience

Understanding customer identity without third-party cookies

Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members. Various ID and tags to help identify audiences across platforms.

Cookies Retail MarTech Audience

NBCUniversal Expands Retail Media Offering with Instacart Partnership

VideoWeek

MAY 7, 2024

Alison Levin, president of advertising and partnerships at NBCUniversal, says this data is increasingly important for advertisers, who are looking for more specific audiences beyond basic demographics.

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