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Thu.May 02, 2024

cookies-audience

After years of caution, pharma advertisers are embracing influencer marketing

Digiday

MAY 2, 2024

And with the third-party cookie on its (albeit delayed) way out , pharma brands are hoping it’s an alternative means to target key audiences. “I’ve Now, despite uncertainty over the future of TikTok, industry experts say that influencer marketing has matured enough that healthcare clients are embracing it.

Pharmaceuticals

Pharmaceuticals Healthcare Advertising Marketing

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