Ad Monsters

APRIL 8, 2024

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. The IAB Tech Lab found few use cases viable in the Sandbox. The real thing.

Cookies 115

Cookies Ad Tech Advertising Media 115

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. Google might feel that the transparency has not been appreciated.

Cookies 115

Cookies Advertising GDPR MarTech 115

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. ” Can you tell us why?

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Cookies Ad Tech Retail GDPR 111

Exchange Wire

APRIL 9, 2024

The post Q1 in Ad Tech: TikTok Turbulence, Privacy Sandbox and the DMA appeared first on ExchangeWire.com. In the first of our new quarterly wraps, head of content John Still takes a look at the events that have defined Q1 2024. Let’s see who's made the headlines since January. Q1 2024 is in the books, and in much [.]

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