Adweek

MAY 9, 2024

The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to a deck obtained by ADWEEK and interviews with four industry executives. OpenAI has been courting premium publishers dating back to July 2023, when it struck a licensing agreement with the Associated.

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More About Advertising

MAY 9, 2024

Two noteworthy newbies on the UK creative scene this week. We’ve already had start-up Calling for PG Tips and now it’s Jung von Matt London for giant online homeware business Wayfair. German-based JVM is an established business of course with 34 offices in ten countries although, hitherto, only a minor presence in the UK. ‘Get … The post Jung von Matt makes impressive UK debut for Wayfair first appeared on More About Advertising.

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Seth Godin

MAY 9, 2024

Does your brand have a personality? When people expect you to act a certain way, you have a brand. And that expectation is worth understanding. Can you help us understand whether you’re a cat or a dog in the way you react, respond, delight or sneak around? And if you’re a dog, what sort?

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illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

VideoWeek

MAY 9, 2024

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Ryan Spicer, CRO at Atmosphere, a streaming TV service for businesses. Atmosphere specialises in curated content for screens in out-of-home (OOH) environments, such as restaurants, bars and waiting rooms. Spicer discusses: His entry point in media and advertising How the broadcasters dealt with the transition to digital The rise of Netflix and its disruption to the industry The Atmosphere business model and its approach t

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Exchange Wire

MAY 9, 2024

On today’s news digest: TikTok Files Lawsuit Against Ban Bill; OpenAI Partners with Publishing Group; RTL Posts 2.6% YoY Revenue Growth TikTok and its Chinese-owned parent company ByteDance have filed a lawsuit against the US government, following the passing of the [.] The post TikTok Files Lawsuit Against Ban Bill; OpenAI Partners with Publishing Group; RTL Posts 2.6% YoY Revenue Growth appeared first on ExchangeWire.com.

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