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Wed.May 08, 2024

search-advertising-click-through-rate

How Google harms search advertisers in 20 slides

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

Search Advertising

Search Advertising Advertising Click Through Rate Machine Learning

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