Sun.May 05, 2024

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AI Briefing: NewFronts bring a week’s worth of AI news for advertisers

Digiday

At last week’s annual IAB Newfronts, major ad-funded platforms were busy announcing a range of new content, ad formats and measurement tools. Meta talked about using AI to predict organic creator content for paid partners, using ML to suggest creators for brands and tools for resizing videos for Reels.