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Wed.Apr 24, 2024

advertising-cookies

Google Delays Cookie Deprecation; Revolut Explores Advertising Opportunity

Exchange Wire

APRIL 24, 2024

On today’s news digest: The Cookieless Can has Been Kicked Again; Revolut Explores Monetising Customer Data; Amazon Launches New Grocery Delivery Subscription Plan In news that will surprise very few, Google have announced that the plans for cookie deprecation in Q4 [.]

Cookies Advertising

Google Hits Pause, Delays Third-Party Cookie Deprecation Yet Again

Basis

APRIL 24, 2024

Google has officially announced what in recent weeks appeared increasingly inevitable: Third-party cookie deprecation in Chrome will be delayed. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.” This time, to an as-yet unannounced time beyond Q4 2024.

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