The WIR: TF1+ is Off to a Strong Start, Roblox Rolls Out Video Ads, and Paramount Receives $26 Billion Offer from Sony and Apollo
VideoWeek
MAY 3, 2024
percent uptick in advertising. The company said the roll-out gives advertisers access to Roblox’s nearly 72 million daily active users, half of whom are Gen-Z. The tools include an “audience persona” feature, whereby advertisers can describe their intended audience. Top Stories TF1 Reports 6.6 The vast scale of ATOM 3.0
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