This article first appeared on The Drum
RCTI+, the popular video and audio streaming app from Indonesia, has partnered with InMobi to monetize its video ad revenues while ensuring a non-intrusive content viewing experience. InMobi and RCTI+ successfully delivered a seamless user interface with innovative in-stream pre-roll and mid-roll, skippable, and Unskippable ad formats across live stream videos and Video on Demand (VOD).
Speaking on the partnership with InMobi, Sudhanshu Saxena, Director, Supply Partnerships - Southeast Asia, InMobi, said, "With over 50 million MAUs in Indonesia, RCTI+ is a widely watched content platform, equally popular among both men and women. With a strong presence in more than 10 countries across SEA, the app accounts for over 10 genres of entertaining hyperlocal content. The engaging content on the app rakes in an impressive 80% video completion rate. By consistently delivering superior video and audio playback experiences, RCTI+ continues to be a great platform for advertisers to deliver ads and connect meaningfully with their audiences."
Managing Director RCTI+ Valencia Tanoesoedibjo welcomes the collaboration of RCTI+, a business unit of MNC Media with InMobi and adds, "While trust and brand safety are common concerns that are on the top of the minds of brands today, The InMobi Exchange and RCTI+ provide a platform through programmatic channels for brand-safe ads backed by strong measurement from MOAT and IAS. Additionally, InMobi streamlines the ad template with the right Video Ad tags, allowing seamless ad playback, thereby improving the overall viewing experience for the users."
RCTI+ can be accessed programmatically on InMobi Exchange through various leading DSPs from the private marketplace. To know more about our monetization services, visit our InMobi programmatic monetization page.
About InMobi
InMobi is a leading provider of marketing and monetization technologies that fuel industries around the world. With deep expertise and unique reach on mobile, it is a trusted and transparent technology partner for marketers, content creators, and businesses of all kinds. InMobi's mission is to power its customers' growth by helping them engage their audiences and build meaningful connections. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore, and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit inmobi.com.
About RCTI+
RCTI+ is an AVOD service (Ad-based Free Video on Demand Service) & live streaming of the four most popular TV channels (RCTI, MNCTV, GTV, and iNews). With exclusive content that is not broadcast on television, and available only on the RCTI+ application, there are many entertaining shows such as Legendary soap operas, national eSports matches, Korean dramas, Chinese dramas, Hollywood films, children's films.
RCTI+ built from scratch two ground-breaking features, namely News and Radio+. While the News feature allows users to read the news from various trusted sources, the Radio+ feature enables users to listen to radio from all over Indonesia, get access to exclusive podcasts, voice stories, music, and audiobooks. In just one year, RCTI+ developed two new features, namely Home of Talent (HOT) and Game, all of which can be enjoyed free, without any registration.
Website: https://www.rctiplus.com/
Facebook: https://www.facebook.com/RCTIPlusOfficial/
Twitter: https://twitter.com/RCTIPlus
Instagram: https://www.instagram.com/rctiplusofficial/
Google Play Store: https://play.google.com/store/apps/details?id=com.fta.rctitv&hl=in
App Store: https://apps.apple.com/us/app/rcti/id1472168599
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