Carousell Media Group partners with InMobi to scale app monetization across Southeast Asia

This article first appeared on The Drum

Carousell Media Group, the #1 Recommerce Marketing Platform in Southeast Asia (SEA) has partnered with InMobi to monetize its diverse ad formats across major regions in SEA. InMobi and Carousell Media Group successfully delivered a seamless, unintrusive user experience with innovative home page billboards, home page interstitials, category display ads, in-listing display ads, and native ad placements.

Speaking on the partnership, Scotty Thomas, Commercial Director, APAC, Carousell Media Group said, "With tens of millions of registered users across 8 markets, Carousell Media Group is a leading marketplace with powerhouse brands such as Carousell, mudah.my, ChoTOT, and OneKyat. Their presence in more than six major markets across SEA means that the media group accounts for millions of users browsing, searching, selling, and buying on their mainstream apps. With a millennial-focused audience that logs in 3 to 4 sessions per day, spending about 12 mins on an average per session, Carousell continues to be a great marketplace for advertisers to connect meaningfully with their audiences and drive the desired impact."

Sudhanshu Saxena, Director, Supply Partnerships, Southeast Asia at InMobi, added, "As concerns around viewability and brand safety continue to grow for brands, InMobi and Carousell Media Group provide a platform through programmatic channels for brand-safe ads backed by strong measurement from MOAT and IAS. These contextually relevant ads not only comply with the industry brand safety and suitability standards but also maximize both the impact of the ad and the revenue quality. Additionally, InMobi's complete transparency on the programmatic ecosystem helps the advertisers gain total control over setting up and running deals."

Carousell Media Group can be accessed programmatically on InMobi Exchange through various leading DSPs from the private marketplace. To know more about our monetization services, visit our InMobi programmatic monetization page.

About InMobi
InMobi is a leading provider of marketing and monetization technologies that fuel industries worldwide. With deep expertise and unique reach on mobile, it is a trusted and transparent technology partner for marketers, content creators, and businesses of all kinds. InMobi's mission is to power its customers' growth by helping them engage their audiences and build meaningful connections. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore, and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit inmobi.com.

About Carousell Media Group
Carousell is the leading classifieds group in Greater Southeast Asia and is on a mission to inspire the world to start selling and to make second-hand the first choice. Founded in August 2012 in Singapore, the group has a leading presence in eight markets under the brands Carousell, Mudah.my, Cho Tot, OneKyat, and Ox Street, serving tens of millions of monthly active users. Carousell is backed by leading investors, including Telenor Group, Rakuten Ventures, Naver, STIC Investments, and Sequoia Capital India. Carousell Media Group has both the scale and depth to curate DTC advertising initiatives and help brands better understand their target audience's buying habits and attitudes. The strong 125 million monthly searches regionally and the high engagement of audiences on their family of apps make the brand the most preferred marketplace across SEA.