In today’s world, entertainment is everywhere. From big screens to the mobile devices we carry 24/7, companies have an unprecedented opportunity to reach and engage consumers. While the expanding global media landscape is helping to connect fandoms and communities to the creators of the content they love, industry leaders are constantly exploring innovative and creative strategies to enhance the consumer experience.
During Cannes Lions, Adweek sat down with Sari Feinberg, Senior Vice President of Creative Partnerships at NBCUniversal Media and Abhay Singhal, Co-Founder at InMobi Group and CEO of InMobi Advertising Platform to explore how networks and marketing executives are leveraging technology and social platforms to elevate their business verticals in the evolving entertainment media industry.
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