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Celebrated creative leaders Ana and Hermeti Balarin are returning to the U.K. to run Wieden+Kennedy London as chief creative officers.
The pair have been executive creative directors at Wieden+Kennedy’s Portland office since last year, following their long-held posts at Mother London as ECDs and partners.
Wieden+Kennedy interim chief creative officer Susan Hoffman, who relocated to London in 2021 while the office searched for permanent creative leaders, will return to the agency’s Portland headquarters, where she will work with global CCO Karl Lieberman and global CEO Neal Arthur.
W+K London has been without a permanent creative leader since the departures of ECDs Tony Davidson and Iain Tait last year.
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