These 22 Campaigns Made Creative Professionals Jealous in 2022

From popular social ads to Super Bowl spots, these are the works that creatives loved

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Upon viewing a great piece of work, other auteurs automatically think, “that’s so good, I wish I’d made it.” That’s the concept behind Adweek’s Jealous List, and as it returns for another year, we take a look back at some of the best spots in a year when creativity thrived.

We asked dozens of top agency creatives what their favorite ads were from the past year and why they wished they had come up with the idea.

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