Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
A chain-smoking, hard-partying brand mascot named Boy Howdy! shows his ass, literally, in a series of wild postings which also feature the tagline, “Proudly hated by the right people since 1969.”
Ad creatives, meantime, are bracing for cease-and-desist orders from famous rock stars they’ve included in a trippy 90-second animated video that ends in an earth-rattling explosion and mushroom cloud.
If this sounds like a blasphemous approach to marketing, the team behind the campaign would readily agree, describing it as “reckless, insane, irresponsible and adolescent.”
And, it just so happens, it’s perfectly on-brand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in