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When Venables Bell and Partners fought to win over Audi 15 years ago, competing shops had years of automotive experience. VB+P had none.
“We said ‘We’re going to put you on the map and you’re going to put us on the map’,” said founder and chairman Paul Venables. “That’s exactly what happened.”
Giving the car brand a strong identity and a differentiated presence was no simple feat. At the time, no one knew where the product came from—focus groups showed that the U.S.
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