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British broadcaster Sky’s group director of influencers Melanie Kentish is to join Dentsu Creative UK’s talent management and influencer marketing practice Gleam Futures, which connects some of the nation’s best known social media personalities with advertisers.
Kentish will become the managing partner for the business, tasked with shaping the future of talent management and influencer marketing while growing global reach and impact. She will report to Rowan Manning, the president of Dentsu Creative UK.
She joined Sky in 2018, founding and building its influencer division and leading promotional campaigns including the launch of its Sky Glass product.
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