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Advertising services group Stagwell, which owns agency brands such as 72+Sunny and Anomaly, has bolstered its European offer with the acquisition of a collective of specialist agencies known as Sidekick, which will join the network’s consultancy, Allison.
The deal will see Sidekick, which currently employs 40 people in London, aim to bolster the brand storytelling and creative production capabilities within Allison. Its specialist agencies focus on experiential, digital storytelling and branded content. The agencies also claim to have worked with a client list that includes Amazon, NBA, Deliveroo, Budweiser, BT and Stella Artois.
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