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Carter’s, a heritage children’s apparel brand, has named Mischief @ No Fixed Address its creative agency of record as it looks to appeal to a whole new generation as Gen Z becomes parents.
The company is looking to grow its brand and equity with unignorable marketing aimed both at its loyal customers and a whole new generation of parents.
Mischief will lead all brand strategy and launch of a new creative platform where multiple ideas can live. The
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