Cheat Sheet of Marketing Acronyms for Agency Founders

How to Start an Agency, One Letter at a Time. Or HTSAAOLAAT, for Short 

A cheat sheet to more confusing (but helpful) marketing acronyms for agency founders

Last year, I decided to start an ad agency called Bandits & Friends along with Courtney Berry and my longtime creative partner, Danny Gonzalez. I knew starting a business would have its challenges, but if anyone was ready to do it, it was us.

Courtney was coming off her previous role as a managing director, not to mention her experience on multiple continents across a range of clients and mediums. Danny and I had worked at start-ups and talked with friends who had started agencies and most recently opened an office for our previous agency. The experience was there, now it was just a matter of actually doing it.

Headshot of David Suarez

David Suarez

David Suarez is founder and co-chief creative officer of Bandits & Friends.