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One-hundred thirty underrepresented members of the global creative community and emerging talent will be given access to Cannes Lions through its new scholarship, the organizers have announced.
The Lions Scholarship winners will each receive “a fully funded place” in the Cannes Lions Brand Marketers and Creative Academies next June during the festival in the south of France.
The initiative was announced not long after the organizers confirmed that its Young Lions competition would resume in-person for the first time since the festival ran in 2019, prior to being cancelled and then online-only due to the Covid-19 pandemic.
According to Lions, the aim of the programs will be to introduce more opportunities for underrepresented groups at the event, a criticism leveled at it for a long time due to the expense of attending officially as a delegate.
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