Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
By definition, Intuit’s SMB MediaLabs is an example of a corporation using its audience to start a media company. But on taking a closer look, it’s far from the traditional retail media network, a status that has helped it expand its customer base beyond endemic brands, B2B clients and across sectors.
The global finance tech company started its own small business-focused media network earlier this year after identifying a gap between advertisers and small business owners.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in