Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment!
Morsel #1: Captain Crunch commandeers a commuter ferry
Captain Crunch turned pirate and took over a New York commuter ferry in an immersive experience featuring elaborate design elements like the captain’s chair, a local DJ, brand-themed games, a cereal bar, free snacks and the Captain himself. The brand invited influencers including Claudia Oshry (@girlwithnojob) and Rod Thill (@rod).
Morsel #2: Pumpkin spice has no season—pumpkin spice needs no season
PSLs aren’t just fall treats, according to creamer brand International Delight.
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