Commuting can be hell, much more so during the end-of-year holiday rush. But what if some of the anxiety could be removed, turning that everyday chore into less of a total buzzkill?
To solve a relatable problem for BVG, Germany’s public transportation system, agency Jung von Matt AG created a product no one saw coming—first-of-their-kind hemp-infused coupons to calm the overwrought masses.
In short, these train tickets were dope. Literally.
The concept was simple yet groundbreaking: BVG made limited-edition tickets out of edible paper, doused them with cannabis’ legal cousin and sold them in the days leading up to Christmas 2021.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in