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Bloomingdale’s is celebrating its 150th birthday with a futuristic concept that its namesake founder would have had a hard time imagining in 1872.
The department store has partnered with Emperia, a virtual reality startup, to roll out a sleek new digital store in commemoration of the milestone anniversary. Customers can wander online through a shop resembling a spaceship and browse exclusive collections from designers like Polo Ralph Lauren, Marc Jacobs and David Yurman, which link to real-life product listings.
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