It’s been a big year for virtual try-on technology as social platforms, CPG brands and retailers alike get in on the action. Now, it’s Amazon’s turn.
The ecommerce giant recently rolled out a mobile shoe try-on experience that uses augmented reality to “help customers visualize how a pair of shoes will look on themselves from every angle and to better inform purchasing decisions.”
The feature is available for customers in the U.S. and Canada who use Amazon’s iOS app.
Once they select a shoe, customers can tap the Virtual Try-On button on the product detail page and point the camera at their feet to see the shoes in AR.
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