The Secret Sauce Behind Pizza Hut's TikTok Strategy

CMO Lindsay Morgan on innovation, branded merchandise and more

For a few years there, things weren’t going well for Pizza Hut. Sales were struggling. Domino’s was growing. And this was before the pandemic, which made everything more complicated.

But that was then.

Last year, Pizza Hut’s global same-store sales increased 7% compared to 2020. Trade publication QSR magazine named Pizza Hut its Transformational Brand of 2021.

During the 12-month period ending Sept. 30, around 39% of U.S. households purchased food from Pizza Hut, according to market research firm Numerator.

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